Starting from a small noodles stand in Wuchi, famous for its seafood cuisines, New Palace International Co., Ltd. develops into an expanding catering empire, the first listed and OTC catering group.
You Cai-Ou, the founder, came to Wechi with his newly-wedded wife, Cai-dui Ou, in 1945 and started the business by selling noodles in a stand. Because the seafood they sold was “fresh,” “delicious,” and “cheap,” their business began to gain reputation. In 1967, an old customer once studying in Japan offered lots of Japanese seafood recipes to them; they started to sell all seafood cuisine. In 1973, a Japanese famous tourist magazine elected it as “the top ten restaurants in Taiwan.” From then on, its name has begun to be spread worldwide.Serving Dishes to 2300 Tables in a Roadside Banquet Broke Taiwan’s Record
Chiang Kai-Shek, Chiang Ching-Kao, Tsai Lan (Hong Kong’s gourmet), Ni Kuang (famous writer), and Ann Lee (Director) are the guests of New Palace. The record of once severing dishes to 2300 tables in a banquet has earned it a name of “King of Roadside Banquet.” In 2003, the restaurant was over the counter; in 2009, is became a listed company.
Most of the ingredients used by New Palace are local seafood such as raw oysters, neritic squid, and drunk shrimps. The signature seafood dishes are outnumbered. The chef specially recommends “salmon head cooked with honeydew” and “scale sugarcane shrimps.” “Delicious roasted goose,” a must-eat cuisine of the restaurant, cannot be missed.” The oysters in “raw oysters salad” are sent from Wangkung directly every day and sterilized by lemon water.
New Palace is run by the second-generation Ou brothers. The third generation has begun to take charge of the brand development. The chefs and assistant cooks participate in an annual examination to maintain their cooking skills and at the same time to cultivate new outstanding cooks.
New Palace International Co. Ltd. will start to develop cultural and creative industries and open museum restaurants in the future.生蚵，採用野生石蚵，以生食方式最能感受其滑順豐腴的滋味。
Raw Oysters: wild stone oysters, eating the rare oysters can taste the smooth and rich texture of the oysters.
紹興活醉蝦，新鮮活蝦浸泡在傳統古法釀造的紹興美酒及獨門藥方中四十八小時，品嚐時蝦殼還帶著紹興酒香味，招牌經典名菜。
Shaoxing drunken shrimps: fresh shrimps soaked in Shaoxing and secret Chinese medicine for 48 hours; shrimp shells with Shaoxing’s fragrance; the signature classic dish.
麟片蔗蝦串，蝦漿包裹住甘蔗，外面裹以杏仁片油炸，香脆外皮與散發甘蔗香的內餡，費工又美味的料理。
“scale sugarcane shrimps”: shrimp paste covers sugarcane and then fried with almond flakes coated on the paste; crispy outside and inside with sugarcane’s fragrance; a time-consuming and delicious cuisine.
甘露磯煮鮭魚頭，創辦人阿嬤的手路菜，鮭魚頭用清酒、冰糖和醬油燒煮入味，甜中帶鹹，引出鮭魚頭的滑嫩膠質。
“Salmon head with honeydew:” the founder’s grandma’s secret recipe, salmon fish stewed with sake, crystal sugar, and bean soil, sweet and salty, extracting colloid from a salmon head.
Tel：04-2243-8222 (flagship store)
Opening：Monday ~ Sunday 11:30~14:00 17:00~21:00（official holiday: the day before Chinese New Year’s Eve, During Chinese New Year: see each store’s announcement）
Surroundings：Folklore Taichung Folklore Park, Taiwan Folk Arts Museum
Features：all types of banquet, seafood snacks, combo meals, buffet, festival gifts
Website：www.newpalace.com.tw
Transportation: National Highway No. 1 Zhongqing Interchange Huanzhong Road Songzhu RoadMeichuan E. Road Chongde 5th Road or taking 71.131.132 line bus in Taichung Station to Chongde 5th Road and walking for about 2 minutes (New Palace Flagship store )
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北部店家 Northern Taiwan (4)
